Privacy Policy
Last Updated: 17th November 2025
Wight Explorer Pass (“we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal data is handled safely, responsibly, and transparently. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, app, digital passes, and related services.
By using our services, you agree to the practices described in this Privacy Policy.
1. Who We Are
Wight Explorer Pass
Isle of Wight, United Kingdom
Email: hello@wightexplorer.co.uk
We operate digital passes, QR-based reward systems, and location-based trails for visitors and locals on the Isle of Wight.
We act as a Data Controller under the UK General Data Protection Regulation (UK GDPR).
2. Information We Collect
We collect the following types of information:
a. Information You Provide
Name
Email address
Payment information (processed securely by third-party providers)
Account login details
Feedback, enquiries or support requests
b. Information Collected Automatically
Device information (mobile, tablet, browser type)
IP address
Log data (pages visited, clicks, time on page)
QR scan behaviour (locations scanned, timestamps)
App usage data (trails completed, rewards redeemed)
c. Location Information
If you choose to enable location services, we may use approximate device location to support trail navigation, map functions, and personalised recommendations.
d. Cookies
We use cookies and similar tracking technologies to:
Improve website performance
Manage sessions
Analyse usage
Personalise content
You may disable cookies through your browser but some features may not work correctly.
3. How We Use Your Information
We use your data to:
Operate your Wight Explorer Pass
Provide access to QR scans, rewards & trails
Personalise app content and suggestions
Manage your user account
Process secure payments
Respond to enquiries and support requests
Improve website and app performance
Prevent fraud and misuse
Send service updates, pass expiry reminders and relevant offers (you may opt out at any time)
4. Legal Basis for Processing
We process personal data under the following lawful bases:
Contract – to provide your digital pass and account
Consent – for optional marketing and location features
Legitimate Interests – to improve our platform and analyse usage
Legal Obligation – where required (e.g., tax or fraud prevention)
5. How We Store & Protect Your Information
We take data security seriously. We use:
Encrypted servers
Secure access controls
Industry-standard payment gateways
Regular security reviews
Your data is stored within the UK or EEA.
We never sell or share personal data for advertising purposes.
6. Sharing Your Information
We may share limited data with:
a. Service Providers
Payment processors
Cloud hosting platforms
Email and notification services
Analytics tools
These partners only receive the data required to provide their service and must follow strict confidentiality rules.
b. Partner Businesses (Stamps & Rewards)
We may share anonymous usage data (e.g., scan counts, performance insights).
We do not share names, emails or personal details with partners unless you explicitly consent.
c. Legal Requirements
We may disclose information if required by law or to protect our rights.
7. Data Retention
We keep personal data only for as long as necessary to:
Provide your account
Meet legal obligations
Resolve disputes
After this, data is securely deleted or anonymised.
You may request deletion at any time.
8. Your Rights (UK GDPR)
You have the right to:
Access your personal data
Correct inaccurate information
Request deletion (“Right to be Forgotten”)
Restrict processing
Object to processing
Withdraw consent for marketing at any time
Request data portability
To exercise your rights, contact us at:
[Insert Contact Email]
We will respond within 30 days.
9. Children’s Privacy
Our service is not intended for children under 13.
We do not knowingly collect data from children without parental consent.
10. Third-Party Links
Our website and app may include links to external sites.
We are not responsible for their content or privacy practices.
11. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be posted on this page with the updated date.
12. Contact Us
For questions about this Privacy Policy or your data rights, please contact:
Wight Explorer Pass
Email: hello@wightexplorer.co.uk
Isle of Wight, United Kingdom